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This web page had the following in the web page, "Ad is a protective padding manufacturing company that specializes in sporting goods, martial arts and law enforcement equipment." Our analyzers saw that the web site stated " When the company started over 45 years ago, football items such as sled pads, blocking shields and dummies were all that were offered." The Website also said " More football items were added over the years along with items being used in a variety of sports. The company now offers gymnasium padding, wall mats, landing mats, volleyball protective padding, equipment bags and more in a wide array of sports." The website's header had sporting goods manufacturer as the most important optimized keyword. It is followed by football blocking equipment, goal post pads, and exercise mats which isn't as highly ranked as sporting goods manufacturer. The next words tuffypad.com uses is wall padding. equipment bags. tuffy pad company was included and could not be understood by search engines.